You've
seen the ads: Guaranteed #1 Ranking!
Let's straighten
out that myth right away. There are no guarantees in search engine marketing
and web site optimization. If anyone tells you different, you should check
quickly to make sure they don't have their hand in your wallet. |
|||||
When you work with
a search engine marketing firm to promote your web site, they cannot
guarantee where your listing will appear. They can recommend changes
to your site that will increase the likelihood of your ranking higher,
but that is a long way from a guarantee. If you don't control the medium,
you can't guarantee the result. Since search engine consultants don't
control the search engines, there is no way they can guarantee your
position. Anyone who guarantees high rankings is a fraud because no one can
guarantee Google or Yahoo will do anything, and the rules change constantly.
(They will guarantee some key word like your company name, but not a competitive
word that would do you any good). |
|||||
Certainly there are
types of listings that will appear at the top of the search engine pages,
such as sponsor matches and banners, but these are paid advertising
spots. These were not indexed nor found by the search engines due to web site optimization. |
|||||
In
a nutshell: There is no 100% guarantee that your
web site will end up ranking #1 on any search engine. However, through
years of experience and experimenting, we at Eagle Web Designs have
come up with what is presently the best Search Engine Submission
collection of information available. We use all
of our resources when we design a web site and prepare it for the search
engines. We presently have a
very high success rate for getting the web sites that we design on the
first pages of the major search engines. Again, we don't
guarantee a #1 position, but our success rate speaks for itself. |
|||||
| If you are interested in understanding search engine utilization a little better, please keep reading. | |||||
| True search engine optimization begins with Web Site Analysis. This leads to setting up the Meta Tags. | |||||
Meta
Tags are lines of HTML code embedded into web
pages that are used by search engines to help search for information about your
site. These "tags" contain keywords, descriptions, copyright
information, site titles and more. They are among the numerous things
that the search engines look for, when trying to evaluate a web site. Meta Tags are not "required" when creating web pages, therefore most web site designers don't write them. Unfortunately, many web site operators who don't use them are left wondering why no one can find their site on the internet. When Eagle Web Designs developes a web site, we automatically write and insert the meta tags so the web site will be search engine friendly. With the Internet growing at a rate of over 8,000,000 new pages per day, and the search engines adding a fraction of that number, Meta Tags are a common standard which can reasonably ensure a measure of proper categorization for a web site. |
|||||
Keywords
represent the key terms that someone might enter into a search engine search.
Choose only relevant keywords. If the terms are going to appear in your
keywords tag, they must appear in the content of your site. Most search
engines compare your meta content with what is actually on your page,
and if it doesn't match, your web site can get penalized, and suffer
in search results. Keyword density plays a very important role as well. |
|||||
Other key factors in search engine optimization are the use of ROR sitemaps, sitemap
verification, robots text tiles, relevant incoming and outgoing links, and more. |
|||||
|
|||||
Now you have a better understanding about search
engine utilization and submission. If you already have a web site but
can't seem to get indexed by the search engines, please email
us with your URL address. We will look over your site and contact
you with information as to what we recommend for your web site. |
|||||
copyright
© EagleWebDesigns.com Eagle Web Designs 2001
- 2009 |
|||||